The customer is a large-scale consumer goods distributor in the United States, mainly dealing in household cleaning and personal care products. They cover multiple chain supermarkets and e-commerce platforms such as Amazon, with an annual sales volume exceeding 120 million US dollars. The customer hopes to introduce a combination of high-quality and cost-effective laundry beads and fragrance beads to enrich their product line and enhance their market competitiveness.
Cooperation Requirements
Product Requirements:
Washing Powder Beads: High-concentration formula, compliant with the US EPA environmental protection standards, long-lasting fragrance (72 hours).
Fragrance Beads: Multiple fragrance options available (lavender, ocean, unscented), can be used in combination with the powder beads.
Packaging: Meets the aesthetic standards of the US market, retail-friendly design.
Purchase Scale: The first order target is 4 million RMB (combination of washing powder beads and fragrance beads), and subsequent orders will be made on a rolling basis based on market feedback.
Core Pain Points: Need to quickly adapt to the preferences of American consumers, ensuring product safety and stability.
Cooperation process
- In-depth demand analysis, precise product matching
Based on the market data provided by the client, meet the dual demands of American consumers for “deep cleaning + long-lasting fragrance”.
Provide different fragrance samples and different packaging design schemes, and cooperate with the client to finalize the plan.
- Efficient Factory Audit and Compliance Assurance
The client entrusts a third-party institution to conduct the factory audit. Our company prepares all the necessary qualification documents (such as FDA registration, MSDS, etc.) in advance and passes the audit at one go.
In response to the strict product safety requirements of the US market, we optimize the formula and submit a complete set of test reports to ensure smooth customs clearance.
- Flexible cooperation model, reducing customer risks
Batch delivery: The first order is delivered in batches to reduce the inventory pressure on the customer.
Cooperative achievements
First transaction: 4 million RMB (laundry beads + fragrance beads), delivery completed within 60 days.
Market performance: The product entered mainstream supermarket channels in the United States, and the customer’s quarterly sales increased by 35% compared to the previous period.
