The customer is a newly emerging cosmetics brand in Cambodia, focusing on the mid-range personal care market. They have local supermarket chains and e-commerce channel resources. The customer hopes to introduce cost-effective body wash products to fill the gap in their product line and increase market share.
Cooperation Requirements
Product Requirements:
Flavor Preference: Should meet the preferences of Southeast Asian consumers.
Capacity Specification: 1.3L per bottle, pump head design, convenient for household use.
Packaging Design: Dual-language labels in Khmer and English, in line with local regulations.
Purchase Scale: First order is 400,000 RMB. Subsequent orders will be placed on a rolling basis after trial sales.
Core Pain Points: Need to launch the product quickly, control costs simultaneously, to adapt to the competition in the Cambodian market.
The process of cooperation
Fast demand matching, precise sample confirmation
Based on the climate and consumption habits of Cambodia, a refreshing formula (with low viscosity and easy to rinse) is recommended, and sample of the fragrance type is provided.
The customer selects the fragrance type and confirms the pump head packaging plan to ensure ease of use.
- Localized compliance support to ensure smooth customs clearance
Provide complete MSDS and other testing reports, and assist customers in completing the import registration in Cambodia, thereby shortening the customs clearance time.
Optimize packaging design to ensure that the Khmer labels comply with local regulations and avoid the risk of detention at the port.
- Excellent market performance, driving continuous repeat purchases
After the product was launched, it gained popularity due to its high cost-effectiveness and localized flavor. The sales were good.
Based on feedback from the terminals, the flavor concentration was optimized to further enhance the repeat purchase rate.
Cooperative achievements
First transaction: 400,000 RMB, delivery completed within 30 days.
Market feedback: The channel stocking rate for the product increased by 50%, and it became the top-selling product in the shower gel category for the client.
