The customer is a well-known environmentally friendly personal care brand in the UK, focusing on high-end supermarkets and organic channels. Its annual sales exceed 80 million pounds. The customer hopes to introduce laundry pods that comply with the EU Ecolabel certification to enhance its sustainable product line.
Cooperation Requirements.
Product Requirements:
Triple functions (stain removal + color protection + softening)
100% biodegradable film material
Exclusive packaging for the British market
Purchase scale: First order is 1.5 million RMB
Core pain points: Must strictly comply with British environmental protection regulations while maintaining cost competitiveness.
Key cooperation node
- Technology integration stage (2 weeks)
Provide certification documents
Adjust the formula to enhance the low-temperature washing performance (to adapt to the British climate)
Make samples to confirm the packaging structure.
Cooperative achievements
First order execution: Order amount was 1.5 million, and the payment from PI to the final payment was recovered in just 42 days.
Market performance: The product has entered the high-end channel.
