A large Russian chemical and daily necessities wholesaler, specializing in the distribution of household cleaning products, with an annual turnover exceeding 10 million US dollars. It has established mature retail and e-commerce channels in the local market. The customer hopes to introduce cost-effective and environmentally friendly laundry pods to enhance its market competitiveness.
Cooperation requirements
Product requirements: High-concentration formula, in line with EU REACH standards, customized Russian packaging.
Purchase scale: Target order amount of 500,000 RMB, with the requirement to complete delivery within 30 days.
Core pain points: Need to be launched quickly while ensuring stable product quality to cope with competition from local brands.
Cooperation Process
- Efficient Response, Precise Matching of Requirements
Upon receiving an inquiry, we will continuously follow up and provide complete product information, production qualifications, past export cases, etc. within 24 hours;
Based on the customer’s market positioning, we will recommend cost-effective customized solutions and arrange for sample delivery to ensure the product experience.
- Flexible negotiation, promoting cooperation
Tiered pricing strategy: For orders exceeding 1.6 million RMB, the unit price will enjoy preferential policies, and an additional 5% spare parts support will be provided.
Risk guarantee: Sign a regional protection agreement to ensure exclusive market access for the customer.
Fast delivery: Optimize the supply chain process, complete production and shipment 10 days in advance to ensure the customer takes the lead in seizing market opportunities.
- Continuous empowerment to achieve long-term growth
Provide terminal promotion support (free trial packs, Russian promotional materials), helping customers achieve a 40% increase in sales volume in the first month.
Establish a long-term replenishment mechanism. After the first order of cooperation, customers continuously placed additional orders, and the cumulative transaction amount exceeded 1.5 million RMB.
Cooperative Results
First transaction: 500,000 RMB, delivery completed within 15 days.
Customer benefits: The product quickly gained market share after launch, with the monthly repeat purchase rate increasing by 60%.
Long-term value: Both parties established a strategic partnership, and the customer became our core agent in Russia, promoting the overseas expansion of the brand.
